In The Story Effect, Emmy® Award-winning filmmaker Shawn Vela reveals how businesses, non-profits, and ministries can harness the unique power storytelling to build credibility, inspire trust, and stand out from the competition. Drawing on years of experience creating branded films, Shawn shares how to craft stories that are so compelling people can’t help but share it on your behalf. Stories that do more than just promote—they engage, persuade, and inspire action.